small business optimism rose in July, with owners anticipating an improvement in sales and earnings, which could bolster hopes of an acceleration in economic activity in the second half of the year. The National Federation of Independent Business said on Tuesday its Small Business Optimism Index increased read more… 0.6 point to 94.1 last month, recouping most of June’s decline. It was the fourth highest reading since December 2007, when the economy slipped into recession. Though the economy is in its fourth year of expansion, the recovery has been patchy, leaving the unemployment rate at an uncomfortably high 7.4 percent. The economy grew 1.4 percent in the first six months of the year, held back by belt-tightening in Washington.
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BUSINESS: Frozen yogurt shops a cool trend
Choosing a favorite froyo place then comes down to comparing tiny details and observing owners who put true passion into their stores. Moooberry Frozen Yogurt opened in October 2012, led by two brothers fresh out of college. I saw the concept and thought it was really cool and popular on the West Coast, said Si Lai, 26. Now its creeping up to the Northeast. Moooberry imports its yogurt, which has live active cultures. It offers waffle cones made on site and dairy-free sorbet.
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