Subscribers of its fantasy-action online game “World of Warcraft,” a large source of steady subscription-based revenue, dropped to 7.7 million in the second quarter from 8.3 million last quarter, the company said last week. Sales of console devices and games have declined from month to month since 2012, chiefly because of visit homepage aging console devices and users migrating to inexpensive game offerings on mobile devices. The industry is pinning its hopes for resurgent profits on news-generation video game consoles from Sony Corp and Microsoft Corp, which will go on sale this year-end holiday season. Activision has warned that it expects to have higher marketing costs in the second-half and a challenging holiday quarter because of heavy competition and uncertainty around the demand for new video game consoles. The company raised its full year GAAP forecast and expects revenue of $4.31 billion and earnings of 77 cents per share, compared to its previously announced revenue of $4.22 billion and earnings of 73 cents per share.
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